Capabilities
ENA Healthcare Communications offers strategic
branded education for healthcare professionals, patients, families,
and caregivers. Our programs are developed to create a buzz and secure
retention no matter how complicated the science. Our
expertise and services include:
- Professional and Consumer Education
- Strategic Brand Development and Implementation
- Advertising and Collateral
- Sales Force Support
- Thought Leader Development
Professional and Consumer Education
Educating professionals and consumers is what we do best! They are
the center of the healthcare market. At ENA, we use our insight in
the market and our strategic development and implementation skills
to provide impactful education. All our programs have a traditional
edge with a creative twist. Formats can include speakers bureaus,
peer dinner meetings, convention exhibit planning, educational and
social events, publications, CD-ROM and Web-based e-learning, and
health and literacy services, including translations and reading level
adjustments.
Strategic Brand Development
and Implementation
In order to brand or market a product, service, device, or company
successfully, you must understand the market completely. Our skilled
team will strategize your brand’s needs and competition and provide
a thorough assessment along with tactics that will fill gaps in
education while promoting your brand. Whether it be sensitizing
the market through prelaunch tactics or promoting a brand already
launched, once we get started, we will deliver a program that exceeds
your expectations and provides an excellent return on education.
Advertising and Collateral
While we pride ourselves on education, many educational programs
go hand-in-hand with advertising and collateral material. ENA can
manage it all to provide you a one-stop shop. We offer many formats
such as journal ads, details aids, e-details, direct mail/nonpersonal
selling, Web-based and e-based promotions, convention and tradeshow
material, billboards, packaging, and product catalogs to meet your
brand’s needs.
Sales Force Support
A well-trained sales force is key to the success of a brand. At
ENA, we recommend sales force training for the majority of programs
we implement as well as training tools for prelaunch and postlaunch
of a brand. Education can be delivered as motivational programs,
as interactive programs at annual sales meetings, as print, and
as Web-based e-learning.
Thought Leader and Advocacy Development
At ENA, we understand the importance of thought leaders and advocates.
We work very closely and provide them the utmost respect for their
time and knowledge. We also provide tactics to help solidify our
client’s relationships with them. Whether it be advisory boards,
workshops, roundtables, Web portals, database management, or future
leader programs, our goal is to strengthen the bonds and use their
expertise to create impactful programs. |
