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PROJECT: Patient-to-Patient Education
 
OBJECTIVE: Design a live meeting that harnesses the power of patient-to-patient influence to enforce our client's commitment to the bleeding disorder community.
   
SOLUTION: We created a an interactive forum at a national consumer convention in which mothers from different areas could share experiences and everyday challenges related to parenting a child with hemophilia. The live event explored real-life issues that moms face and presented solutions on how to deal with the stress of a chronic illness.