Design a live meeting that harnesses
the power of patient-to-patient influence to enforce our client's
commitment to the bleeding disorder community.
SOLUTION:
We created a an interactive forum
at a national consumer convention in which mothers from different
areas could share experiences and everyday challenges related
to parenting a child with hemophilia. The live event explored
real-life issues that moms face and presented solutions on how
to deal with the stress of a chronic illness.